About me
Fadi Rahhal
Hi, I’m Fadi Rahhal, a senior art director with over 25 years of experience in branding, book design, publishing, advertising, and print production.
Based in the UAE, I combine creative direction with technical precision to create visual identities, editorial layouts, and communication materials that are elegant, effective, and production-ready.
what I can do for you
I help brands, businesses, authors, and agencies turn ideas into polished visual work — from brand identity and book design to advertising campaigns and print-ready production.
I help brands, businesses, authors, and agencies turn ideas into polished visual work from brand identity and book design to advertising campaigns and print-ready production.
1. Branding
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Book Design & Publishing
Book design
Editorial layout design
Print and digital publishing files
PDF, EPUB, Kindle-ready formatting
3. Advertising Design
Brochures and flyers
Outdoor advertising design
Campaign and promotional visuals
Social media creative designs
4. Photography
Adobe InDesign layout production
Multi-page document design
Professional page composition
Catalogs, profiles, and magazines
Branding
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
Book Design & Publishing
Book design
Editorial layout design
Print and digital publishing files
PDF, EPUB, Kindle-ready formatting
Advertising Design
Brochures and flyers
Outdoor advertising design
Campaign and promotional visuals
Social media creative designs
Desktop Publishing & Layout
Adobe InDesign layout production
Multi-page document design
Professional page composition
Catalogs, profiles, and magazines
Branding
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
Book Design & Publishing
Book design
Editorial layout design
Print and digital publishing files
PDF, EPUB, Kindle-ready formatting
Advertising Design
Brochures and flyers
Outdoor advertising design
Campaign and promotional visuals
Social media creative designs
Desktop Publishing & Layout
Adobe InDesign layout production
Multi-page document design
Professional page composition
Catalogs, profiles, and magazines
Discover My Journey in Design
My career in design started with printing and pre-press, then grew into branding, advertising, publishing, and creative direction. This journey gives me a strong understanding of both the creative idea and the technical process needed to bring it to life.
Senior Art Director
SALEK Advertising
2016 - Present
Abu Dhabi - UAE
Senior Art Director
SALEK Advertising
2016 - Present
Abu Dhabi - UAE
Senior Art Director
SALEK Advertising
2016 - Present
Abu Dhabi - UAE
Art Director
Emirates Hospitals Group
2009 - 2016
Dubai - UAE
Art Director
Emirates Hospitals Group
2009 - 2016
Dubai - UAE
Art Director
Emirates Hospitals Group
2009 - 2016
Dubai - UAE
Art Director
James Rammal Advertising
2006 - 2009
Dubai - UAE
Art Director
James Rammal Advertising
2006 - 2009
Dubai - UAE
Art Director
James Rammal Advertising
2006 - 2009
Dubai - UAE
S. Graphic Designer
Radiant Advertising
2004 - 2006
Dubai - UAE
S. Graphic Designer
Radiant Advertising
2004 - 2006
Dubai - UAE
S. Graphic Designer
Radiant Advertising
2004 - 2006
Dubai - UAE
Graphic Designer
Metas Advertising
2004 - 2006
Doha - Qatar
Graphic Designer
Metas Advertising
2004 - 2006
Doha - Qatar
Graphic Designer
Metas Advertising
2004 - 2006
Doha - Qatar
Graphic Designer
ALWAN Pre-printing Press
2000 - 2003
Damascus - Syria
Graphic Designer
ALWAN Pre-printing Press
2000 - 2003
Damascus - Syria
Graphic Designer
ALWAN Pre-printing Press
2000 - 2003
Damascus - Syria
Graphic Designer
Al-Andalus Printing Presss
1998 - 2000
Damascus - Syria
Graphic Designer
Al-Andalus Printing Presss
1998 - 2000
Damascus - Syria
Graphic Designer
Al-Andalus Printing Presss
1998 - 2000
Damascus - Syria
My Tech Stack
I use professional design and publishing tools to create accurate, flexible, and production-ready work for both digital and print platforms.
Adobe InDesign
For polished book interiors, editorial layouts, catalogs, magazines, and long-form publications.
Adobe Illustrator
For vector logos, brand systems, custom icons, illustrations, and print-ready artwork.
Adobe Photoshop
For refined image editing, retouching, compositing, and campaign-ready visual assets.
Canva
For fast, collaborative social graphics, presentations, marketing templates, and lightweight brand assets.
Kindle Creator
For formatting manuscript files into clean, reader-ready Kindle ebooks with professional layout control.
Keynote
For presentation design, branded pitch decks, animated slides, and clear visual storytelling.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
I start by understanding the project, audience, brand, content, and final use. This helps define the right visual direction before the design begins.
01.
Research & Strategy
I start by understanding the project, audience, brand, content, and final use. This helps define the right visual direction before the design begins.
02.
Concept & Ideation
I explore creative directions, layouts, typography, colors, and visual styles to build a strong concept that matches the project goals.
02.
Concept & Ideation
I explore creative directions, layouts, typography, colors, and visual styles to build a strong concept that matches the project goals.
03.
Feedback & Refinement
I review the design with the client, apply feedback, improve details, and refine the work until it becomes clear, polished, and accurate.
03.
Feedback & Refinement
I review the design with the client, apply feedback, improve details, and refine the work until it becomes clear, polished, and accurate.
03.
Feedback & Refinement
I review the design with the client, apply feedback, improve details, and refine the work until it becomes clear, polished, and accurate.
04.
Testing & Optimization
I check the design for readability, alignment, file quality, print requirements, and digital performance before final delivery.
04.
Testing & Optimization
I check the design for readability, alignment, file quality, print requirements, and digital performance before final delivery.
04.
Testing & Optimization
I check the design for readability, alignment, file quality, print requirements, and digital performance before final delivery.
05.
Launch & Delivery
I prepare and deliver the final files in the required formats, ready for printing, publishing, digital use, or handover.
05.
Launch & Delivery
I prepare and deliver the final files in the required formats, ready for printing, publishing, digital use, or handover.
Hi
Hi
Let's work together
Let’s build something impactful together, whether it’s your brand, your website, or your next big idea.
About me
Fadi Rahhal
Hi, I’m Fadi Rahhal, a senior art director with over 25 years of experience in branding, book design, publishing, advertising, and print production.
Based in the UAE, I combine creative direction with technical precision to create visual identities, editorial layouts, and communication materials that are elegant, effective, and production-ready.
what I can do for you
I help brands, businesses, authors, and agencies turn ideas into polished visual work — from brand identity and book design to advertising campaigns and print-ready production.
I help brands, businesses, authors, and agencies turn ideas into polished visual work from brand identity and book design to advertising campaigns and print-ready production.
1. Branding
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Book Design & Publishing
Book design
Editorial layout design
Print and digital publishing files
PDF, EPUB, Kindle-ready formatting
3. Advertising Design
Brochures and flyers
Outdoor advertising design
Campaign and promotional visuals
Social media creative designs
4. Photography
Adobe InDesign layout production
Multi-page document design
Professional page composition
Catalogs, profiles, and magazines
Branding
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
Book Design & Publishing
Book design
Editorial layout design
Print and digital publishing files
PDF, EPUB, Kindle-ready formatting
Advertising Design
Brochures and flyers
Outdoor advertising design
Campaign and promotional visuals
Social media creative designs
Desktop Publishing & Layout
Adobe InDesign layout production
Multi-page document design
Professional page composition
Catalogs, profiles, and magazines
Branding
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
Book Design & Publishing
Book design
Editorial layout design
Print and digital publishing files
PDF, EPUB, Kindle-ready formatting
Advertising Design
Brochures and flyers
Outdoor advertising design
Campaign and promotional visuals
Social media creative designs
Desktop Publishing & Layout
Adobe InDesign layout production
Multi-page document design
Professional page composition
Catalogs, profiles, and magazines
Discover My Journey in Design
My career in design started with printing and pre-press, then grew into branding, advertising, publishing, and creative direction. This journey gives me a strong understanding of both the creative idea and the technical process needed to bring it to life.
Senior Art Director
SALEK Advertising
2016 - Present
Abu Dhabi - UAE
Senior Art Director
SALEK Advertising
2016 - Present
Abu Dhabi - UAE
Senior Art Director
SALEK Advertising
2016 - Present
Abu Dhabi - UAE
Art Director
Emirates Hospitals Group
2009 - 2016
Dubai - UAE
Art Director
Emirates Hospitals Group
2009 - 2016
Dubai - UAE
Art Director
Emirates Hospitals Group
2009 - 2016
Dubai - UAE
Art Director
James Rammal Advertising
2006 - 2009
Dubai - UAE
Art Director
James Rammal Advertising
2006 - 2009
Dubai - UAE
Art Director
James Rammal Advertising
2006 - 2009
Dubai - UAE
S. Graphic Designer
Radiant Advertising
2004 - 2006
Dubai - UAE
S. Graphic Designer
Radiant Advertising
2004 - 2006
Dubai - UAE
S. Graphic Designer
Radiant Advertising
2004 - 2006
Dubai - UAE
Graphic Designer
Metas Advertising
2004 - 2006
Doha - Qatar
Graphic Designer
Metas Advertising
2004 - 2006
Doha - Qatar
Graphic Designer
Metas Advertising
2004 - 2006
Doha - Qatar
Graphic Designer
ALWAN Pre-printing Press
2000 - 2003
Damascus - Syria
Graphic Designer
ALWAN Pre-printing Press
2000 - 2003
Damascus - Syria
Graphic Designer
ALWAN Pre-printing Press
2000 - 2003
Damascus - Syria
Graphic Designer
Al-Andalus Printing Presss
1998 - 2000
Damascus - Syria
Graphic Designer
Al-Andalus Printing Presss
1998 - 2000
Damascus - Syria
Graphic Designer
Al-Andalus Printing Presss
1998 - 2000
Damascus - Syria
My Tech Stack
I use professional design and publishing tools to create accurate, flexible, and production-ready work for both digital and print platforms.
Adobe InDesign
For polished book interiors, editorial layouts, catalogs, magazines, and long-form publications.
Adobe Illustrator
For vector logos, brand systems, custom icons, illustrations, and print-ready artwork.
Adobe Photoshop
For refined image editing, retouching, compositing, and campaign-ready visual assets.
Canva
For fast, collaborative social graphics, presentations, marketing templates, and lightweight brand assets.
Kindle Creator
For formatting manuscript files into clean, reader-ready Kindle ebooks with professional layout control.
Keynote
For presentation design, branded pitch decks, animated slides, and clear visual storytelling.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
I start by understanding the project, audience, brand, content, and final use. This helps define the right visual direction before the design begins.
01.
Research & Strategy
I start by understanding the project, audience, brand, content, and final use. This helps define the right visual direction before the design begins.
02.
Concept & Ideation
I explore creative directions, layouts, typography, colors, and visual styles to build a strong concept that matches the project goals.
02.
Concept & Ideation
I explore creative directions, layouts, typography, colors, and visual styles to build a strong concept that matches the project goals.
03.
Feedback & Refinement
I review the design with the client, apply feedback, improve details, and refine the work until it becomes clear, polished, and accurate.
03.
Feedback & Refinement
I review the design with the client, apply feedback, improve details, and refine the work until it becomes clear, polished, and accurate.
03.
Feedback & Refinement
I review the design with the client, apply feedback, improve details, and refine the work until it becomes clear, polished, and accurate.
04.
Testing & Optimization
I check the design for readability, alignment, file quality, print requirements, and digital performance before final delivery.
04.
Testing & Optimization
I check the design for readability, alignment, file quality, print requirements, and digital performance before final delivery.
04.
Testing & Optimization
I check the design for readability, alignment, file quality, print requirements, and digital performance before final delivery.
05.
Launch & Delivery
I prepare and deliver the final files in the required formats, ready for printing, publishing, digital use, or handover.
05.
Launch & Delivery
I prepare and deliver the final files in the required formats, ready for printing, publishing, digital use, or handover.
Hi
Hi
Let's work together
Let’s build something impactful together, whether it’s your brand, your website, or your next big idea.
About me
Fadi Rahhal
Hi, I’m Fadi Rahhal, a senior art director with over 25 years of experience in branding, book design, publishing, advertising, and print production.
Based in the UAE, I combine creative direction with technical precision to create visual identities, editorial layouts, and communication materials that are elegant, effective, and production-ready.
what I can do for you
I help brands, businesses, authors, and agencies turn ideas into polished visual work — from brand identity and book design to advertising campaigns and print-ready production.
I help brands, businesses, authors, and agencies turn ideas into polished visual work from brand identity and book design to advertising campaigns and print-ready production.
1. Branding
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Book Design & Publishing
Book design
Editorial layout design
Print and digital publishing files
PDF, EPUB, Kindle-ready formatting
3. Advertising Design
Brochures and flyers
Outdoor advertising design
Campaign and promotional visuals
Social media creative designs
4. Photography
Adobe InDesign layout production
Multi-page document design
Professional page composition
Catalogs, profiles, and magazines
Branding
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
Book Design & Publishing
Book design
Editorial layout design
Print and digital publishing files
PDF, EPUB, Kindle-ready formatting
Advertising Design
Brochures and flyers
Outdoor advertising design
Campaign and promotional visuals
Social media creative designs
Desktop Publishing & Layout
Adobe InDesign layout production
Multi-page document design
Professional page composition
Catalogs, profiles, and magazines
Branding
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
Book Design & Publishing
Book design
Editorial layout design
Print and digital publishing files
PDF, EPUB, Kindle-ready formatting
Advertising Design
Brochures and flyers
Outdoor advertising design
Campaign and promotional visuals
Social media creative designs
Desktop Publishing & Layout
Adobe InDesign layout production
Multi-page document design
Professional page composition
Catalogs, profiles, and magazines
Discover My Journey in Design
My career in design started with printing and pre-press, then grew into branding, advertising, publishing, and creative direction. This journey gives me a strong understanding of both the creative idea and the technical process needed to bring it to life.
Senior Art Director
SALEK Advertising
2016 - Present
Abu Dhabi - UAE
Senior Art Director
SALEK Advertising
2016 - Present
Abu Dhabi - UAE
Senior Art Director
SALEK Advertising
2016 - Present
Abu Dhabi - UAE
Art Director
Emirates Hospitals Group
2009 - 2016
Dubai - UAE
Art Director
Emirates Hospitals Group
2009 - 2016
Dubai - UAE
Art Director
Emirates Hospitals Group
2009 - 2016
Dubai - UAE
Art Director
James Rammal Advertising
2006 - 2009
Dubai - UAE
Art Director
James Rammal Advertising
2006 - 2009
Dubai - UAE
Art Director
James Rammal Advertising
2006 - 2009
Dubai - UAE
S. Graphic Designer
Radiant Advertising
2004 - 2006
Dubai - UAE
S. Graphic Designer
Radiant Advertising
2004 - 2006
Dubai - UAE
S. Graphic Designer
Radiant Advertising
2004 - 2006
Dubai - UAE
Graphic Designer
Metas Advertising
2004 - 2006
Doha - Qatar
Graphic Designer
Metas Advertising
2004 - 2006
Doha - Qatar
Graphic Designer
Metas Advertising
2004 - 2006
Doha - Qatar
Graphic Designer
ALWAN Pre-printing Press
2000 - 2003
Damascus - Syria
Graphic Designer
ALWAN Pre-printing Press
2000 - 2003
Damascus - Syria
Graphic Designer
ALWAN Pre-printing Press
2000 - 2003
Damascus - Syria
Graphic Designer
Al-Andalus Printing Presss
1998 - 2000
Damascus - Syria
Graphic Designer
Al-Andalus Printing Presss
1998 - 2000
Damascus - Syria
Graphic Designer
Al-Andalus Printing Presss
1998 - 2000
Damascus - Syria
My Tech Stack
I use professional design and publishing tools to create accurate, flexible, and production-ready work for both digital and print platforms.
Adobe InDesign
For polished book interiors, editorial layouts, catalogs, magazines, and long-form publications.
Adobe Illustrator
For vector logos, brand systems, custom icons, illustrations, and print-ready artwork.
Adobe Photoshop
For refined image editing, retouching, compositing, and campaign-ready visual assets.
Canva
For fast, collaborative social graphics, presentations, marketing templates, and lightweight brand assets.
Kindle Creator
For formatting manuscript files into clean, reader-ready Kindle ebooks with professional layout control.
Keynote
For presentation design, branded pitch decks, animated slides, and clear visual storytelling.
Design with Strategy and Creativity
My process blends strategy and creativity to address challenges, craft solutions, and deliver designs that effectively communicate your message.
01.
Research & Strategy
I start by understanding the project, audience, brand, content, and final use. This helps define the right visual direction before the design begins.
01.
Research & Strategy
I start by understanding the project, audience, brand, content, and final use. This helps define the right visual direction before the design begins.
02.
Concept & Ideation
I explore creative directions, layouts, typography, colors, and visual styles to build a strong concept that matches the project goals.
02.
Concept & Ideation
I explore creative directions, layouts, typography, colors, and visual styles to build a strong concept that matches the project goals.
03.
Feedback & Refinement
I review the design with the client, apply feedback, improve details, and refine the work until it becomes clear, polished, and accurate.
03.
Feedback & Refinement
I review the design with the client, apply feedback, improve details, and refine the work until it becomes clear, polished, and accurate.
03.
Feedback & Refinement
I review the design with the client, apply feedback, improve details, and refine the work until it becomes clear, polished, and accurate.
04.
Testing & Optimization
I check the design for readability, alignment, file quality, print requirements, and digital performance before final delivery.
04.
Testing & Optimization
I check the design for readability, alignment, file quality, print requirements, and digital performance before final delivery.
04.
Testing & Optimization
I check the design for readability, alignment, file quality, print requirements, and digital performance before final delivery.
05.
Launch & Delivery
I prepare and deliver the final files in the required formats, ready for printing, publishing, digital use, or handover.
05.
Launch & Delivery
I prepare and deliver the final files in the required formats, ready for printing, publishing, digital use, or handover.
Hi
Hi
Let's work together
Let’s build something impactful together, whether it’s your brand, your website, or your next big idea.